Wow, what a year! 2017 was a good one, and I learned a lot. I also got really tired of social media a few times, and even stopped posting for a bit while I spent some time re-evaluating what social media means to me, and how to go about it. Have you ever done that yourself, or do you just post because you feel like people expect you to? I feel like that’s the point I was at, no real plan, just trying to keep people pressing the like button. 2018 will be different, I promise!
But lets get to the purpose of this post, my 5 most successful social media images of 2017. I originally wanted to do a “Top 5 Social Posts,” but one of the things I realized this year was that Instagram was the only platform I was actually using. Look for that to change in 2018. Let me explain the rankings, there are two different measurements I use, impressions, and likes. These are ranked by likes, in reverse order, with impressions listed.
Image Number 5 – Nate Adams in the Aspens – 329 Likes – 3772 Impressions
Image Number 4 – Thanksgiving at the Sand Dunes – 356 Likes – 4023 Impressions
Image Number 3 – Kirt Voreis Sea Otter Slalom Scrub -386 Likes – 5649 Impressions
Image Number 2 – Darren Berrecloth Portrait – 582 Likes – 8013 Impressions
Image Number 1 – Thanksgiving Sunset – 652 Likes – 5359 Impressions
And as an extra, here is my number one post of 2017. I posted a few videos in 2017, and this one went viral and is still being reposted, I have no idea why, but I keep hoping for more like this.
Post Number 1 – Pumptrack Skateboard Video – 2,998 Likes – 94,350 Views – 113,057 Impressions
My takeaways from all this are a little confused right now. My number one post was a video, not a photo, and my number one photo was a landscape shot not an action sports shot. My plans for next year won’t change a lot based on what I saw on Instagram, but I will be making some changes from what I did this year. For one I’ll be posting to many other platforms as well, and I’ll also be shooting a lot more besides just bikes. Skiing will hopefully be up there again, as well as more trail running, adventures and yoga. Video will also play a much larger role as I look to improve my video skills a lot. All the stats show that video is more powerful and garners way more interaction than photo, so I’ll be looking to capitalize on that for sure.
Happy New Year everyone, and here’s to a great 2018!