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Red Bull Rampage Finals

Cam Zink throws his arms in the air in celebration after winning Red Bull Rampage

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← 5 Photos of Cam Zink from Reach for the Sky – Plus a few others

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Ian Hylands

Ian Hylands is a professional photographer based in Fort Collins, Colorado. Specializing in action sports and lifestyle imagery, Ian travels around the world for his clients capturing the images they need for their editorial or advertising purposes. It is said that a photo is worth a thousand words but not all photos are equal. Some photos are worth more than a thousand words...

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I never really thought of myself as a being a stud

I never really thought of myself as a being a studio or product photographer, even though I've done a lot of it over the years. Even 15 - 20 years ago I was shooting clothing for bike and snowboard companies, a lot of glasses for @ryderseyewear, and products for @raceface catalogs. And while I don't get all that excited about shooting products on white backgrounds for webstore use, I've really gotten into shooting creative stuff. Part of creating product images is finding ways to visually express what you want to say about the product, and with the @deitycomponents Supracush grip we wanted photos that symbolized 'soft' and 'sticky' and 'cushy'. One of the concepts we came up with was this one. While we ended up using the ink clouds images for the actual launch I still like this one, what do you think?

So stoked with this shot of @kirtvoreis_allride on

So stoked with this shot of @kirtvoreis_allride on the cover of the July issue of @mbukmagazine. This is from my first action shoot working with @deitycomponents and it's been a few minutes since I had a magazine cover, so this just made my whole day awesome!

#ianhylandsphoto #kirtvoreis #mtb #mountainbiking #mountainbike #sonyprofessional #sonya9 #godox #photography

I just spent two weeks working on my house in WA.

I just spent two weeks working on my house in WA. Didn't even think about posting anything except life stuff to stories. It was a really nice break! But now I'm back in Idaho, and stoked to be home. So here's a shot of @surreysteve with a can at Hastings.

#ianhylandsphoto #bmx #filmphotography #film #fujivelvia

I've been struggling for a while to figure out how

I've been struggling for a while to figure out how best to support BIPOC with what I do. Unfortunately I live and work in a world that is very much white, in my entire career as an action sports photographer shooting skiing, snowboarding, BMX, and MTB I've only ever dealt with a small handful of athletes that weren't white. It's not that I haven't wanted to work with non-white athletes, probably just that these sports cost more money to participate in (BMX aside, although even that can be prohibitive) and therefore they're predominantly white sports. White privilege has allowed us greater access to outdoor adventure sports and activities, so that's who I've worked with. I'd love to help change that. I do have a few restrictions with my job at @deitycomponents, I can't really shoot photos of athletes sponsored by our competitors, however I'd love to help any BIPOC cyclists or other athletes out with photos. Anything to use my skills to help you market and promote yourself as an athlete. Hit me up in a DM if you're interested. I'm based in Boise Idaho, and travel to NW Washington occasionally.
This image of Kevin Salmon is from a little shoot we did in Toronto back in about 2004 after the Superfest event.

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